Let me set the scene. The year is 2006. Mega-producer and Millennium Films founder Avi Lerner is sitting on a chair made of bags of money, the result of the overseas gross of his latest van Damme opus, Until Death. As Lerner leans in to light a cigar with a Romanian 500 lei note, his assistant barges in.
‘Mr. Lerner, sir, we have a problem. We’re concerned with the image of Millennium Films. The Internet is abuzz with people making fun of The Wicker Man.’
‘Nonsense! That was a wonderful picture!’ screams Lerner.
‘I agree, sir. However, public consensus seems to be that Millennium is a shlock factory.’
Lerner becomes apoplectic.
‘Shlock?! SHLOCK?! YOU WANT ART? I’LL GIVE YOU ART!’
Lerner rummages through his script drawer and finally settles on the perfect script.
‘When Nietzsche Wept. THAT is art. There’s philosophy, there’s weeping. Never let them say that Millennium does not make art.’ Read the rest of this entry »








